Women ditching TV guide for Facebook Recommendations
30 March 2012
According to a recent survey from Carphone Warehouse’s Geek Squad team, 68% of women are now using Facebook recommendations than TV guides to dictate their viewing habits
They are preferring to receive recommendations from friends and family on Facebook – rather than from links in emails or from other sites – in a bid to avoid spam, phishing or illegal content.
Facebook recently introduced a series of new content apps which makes it easier for people to share what they are watching or listening to and recommend content to others.
With many such apps, such as the Spotify, people can access content without leaving Facebook, and each time somebody accesses a new piece of content, the activity then appears in people’s newsfeeds so their friends can see what they are enjoying.
The survey, which polled 1,837 people in the UK also found that lifestyles and workloads are driving one in five women to watch video on smartphones and tablets which is part of the growing trend of watchers moving away from the traditional TV at home.
Half of those surveyed are driven away from the family TV set because their partners and children do not want to watch the same programmes or films as them.
The top three most popular online video destinations for female viewers are: Facebook, YouTube and Twitter.
Check out Borer's Facebook Page >