Twitter targeting Musicians
19 March 2012
Twitter has created a new section specifically targeting famous musicians, in a bid to make the social media site the online haven for singers.
The guide, which uses famous musicians’ Twitter accounts as examples including Selena Gomez and Katy Perry, has been created to show how every artist can use the site to their advantage.
Since the slow death of MySpace, there has not been a single social network which all musicians flock to in order to promote their work and connect with their fans.
However, Twitter has been slowly filling that space and seems keen to accelerate the process.
Earlier this month, Lady Gaga broke Twitter records becoming the first tweeter to reach 20 million followers.
The Twitter guide for musicians recommends that artists include photos in their tweets, create official hashtags for their tours and reply to their fans.
"For music fans, Twitter is the next best thing to being backstage," the guide explains. "And for performers, connecting with your fans in an authentic way is one key to your success. A Twitter connection tells fans how much you appreciate them, and it also enables you to tailor your messages. The fact is, Twitter provides more authenticity and creative control than any other online medium. Tweets come straight from you, and go right to your followers all over the world, in real-time.
"Twitter styles are as varied as the people who use Twitter. Whatever your goal, rule number one is that your tweets should reflect the things you're passionate about. And you won’t be surprised to hear us say that practice makes perfect— just like learning an instrument or writing music. That’s why we’ve put this guide together: to help you and your fans get the most out of every single tweet."
The guide urges musicians, regardless of their fame, to write their own tweets: "Musicians are always surrounded by people who want to tell their story. Whether it’s a publicist, a manager, an agent, a label rep, a journalist or that guy or gal you dated in high school, it seems no one hesitates to share their take on you and your work. But the most powerful voice is your own."
However, despite lots of famous musicians appearing to construct their own 140-character messages, many still have their public relations team write their tweets for them.
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