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Exhaustive Study of Twitter Users Across the World

15 October 2012

The average Twitter user is an American woman with an iPhone, 208 followers and a purple background on her profile, according to a new study from Beevolve, a social media marketing firm.

Across the whole membership, the average number of followers is 208, for instance though more than four fifths have fewer than 50 followers.

Beevolve found that there are more women users who account for 53% of profiles. Women are also slightly more active Twitter users, having tweeted an average of 610 times, compared to 567 for men.

Some 25% of Twitter’s more than 500 million accounts have never been used.

Gender differences also emerge in a survey of background colour preferences. The most popular colour for women is purple, whereas steel grey is men's most-used.

The gender distribution is even spread within developed countries as compared to developing countries like India, Brazil etc., with the exception of France.

Beevolve said its data on the age distribution of Twitter users was probably heavily skewed towards the young, since a lot of teenagers are comfortable disclosing their age on social networks compared to their older peers.

Less than one in 200 Twitter users disclose their age, and of those almost three quarters are aged 15 to 25.

An analysis of the geographical distribution of Twitter users unsurprisingly found its home territory of the United States dominating, with 51% of users. Britain was took second place though, ahead of much larger nations, with 17% with Australia a distance third with 4.10% and Brazil with 3.35%.

Female users talk more about family and fashion whereas the Twitter male users prefer technology, sports and entrepreneurship.

Even though Android has more market share than iOS globally, almost 69% of Smartphone/Tablet users use Apple devices to access twitter.

The average Twitter user is a mixture of mean and mode findings from the study.

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