Twitter sells old tweets to Datashift
29 February 2012
Businesses around the world can pay a fee to access all of the tweets written on Twitter going back two years to January 2010.
It is the first time that anyone will be able to access tweets going back more than 30 days. Until now, other companies which Twitter has allowed access to their tweet archive, have only been able to access tweets going back 30 days.
However, the partnership with the British start-up, founded by Tweetmeme creator Nick Halstead, is offering companies looking to improve their relationships with their customers, access to all tweets posted during the last 24 months.
Twitter users are only able to access their own tweets from seven days ago.
The service which costs £635 a month for an entry level package, will help businesses “understand their customers better”.
Tim Barker, Datasift’s marketing manager said: "We now live in an era where brands are shaped by what customers say and by accessing these tweets, companies can listen to their customers at scale".
Datasift pays Twitter a fee each time it licenses a tweet to a company. The relationship is not exclusive and other companies are expected to follow suit and offer access to users’ archive tweets.
Barker said that Datasift had decided to go back two years as that was when Twitter really became mainstream. Twitter currently processes around 250 million tweets a day.
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