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Twitter forms partnership with WPP

12 June 2012

Twitter and WPP, the world's largest advertising agency, have combined forces to better focus advertising by using consumer data. 

The strategic partnership means that WPP and its agencies such as GroupM and Kantar, will use Twitter's data trove to gain insight into customer behavior to pinpoint where to spend its ad dollars.

With more than 200 million users, Twitter has made serious efforts in recent months to court Madison Avenue as a means to boost its revenue to better compete with rivals Facebook and Google . 

In April 2012, Twitter struck up a partnership worth hundreds of millions of dollars with the Publicity Groupe's Starcom MediaVest Group.

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