Twitter partners with Saleforce.com
15 June 2012
Twitter and Salesforce.com have recently announced a partnership to connect Salesforce's Radian6 social media monitoring platform to Twitter's public tweets.
The deal will enable Radian6 subscribers to analyse more than 400 million tweets that are generated on a daily basis on Twitter. The deal is intended to enable Radian6 customers to monitor comments made about them on the social media network.
The deal is the first that Twitter has struck granting access to all public tweets to an analysis company. Previous deals, with Gnip and Datamine included only a portion of tweets - not the whole lot.
The full terms of the deal - including the means by which Twitter and Radian6 will exchange the data - were not disclosed. However, Twitter has worked with Radian6 in the past, most notably to analyse the data generated by a Twitter meeting with US President Obama last year.
Radian6 was one of a number of acquisitions that Salesforce made in late 2011 and early 2012. It acquired Radian6 for $326m (£210m) in March 2011, web conferencing company Dimdim for $31m (£20m) in January 2012, Ruby cloud platform Heroku for $212m (£135m) in December 2011 and contact management company Etacts, also in December 2011, for an undisclosed sum.
More recently, Salesforce acquired social marketing company Buddy Media for $689m (£445m).
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