More daily users on Instagram than Twitter using Mobile
29 September 2012
According to new comScore data available with Mashable, Instagram had more daily active users on mobile than Twitter in August, for the first time ever. While the popular microblogging service’s daily active user count on mobile reached 6.9 million, Instagram managed to rake in 7.3 million daily mobile users in the month.
Instagram has managed to post a tenfold growth, starting from March when it had 886,000 daily active visitors. The report notes that Twitter managed to grow in this period as well but at a much slower rate.
Although Twitter managed to post more total unique visitors in August than Instagram, fewer visitors went to Twitter on a daily basis. The figures highlighted that visitors to Twitter spent less time viewing content on an average in comparison with those visiting Instagram.
It was found that every Instagram mobile user spent an average of 257 minutes on it, roughly over four hours, while Twitter users spent an average of 169.9 minutes from mobile devices, that is, a little less than three hours.
The numbers were determined using data from comScore’s Mobile Metrix 2.0 tool, which offers a detailed estimate of mobile usage for various websites and apps by using survey data and on-device metering.
The data takes into consideration the visits to the apps and websites for Instagram and Twitter from iOS, Android and BlackBerry mobile devices. However, the results would be in Twitter's favour if comScore took into account the number of active users visiting the two websites from non-mobile devices.
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