Twitter expands Tweets
13 June 2012
Twitter users have been able to see YouTube videos and photos uploaded onto the site using image-sharing app Instagram within the body of a tweet once expanded.
However, through new partnerships including Time magazine and The Wall Street Journal, users will be able to see snippets of articles and more video within the actual body of the tweet itself.
For example, if somebody tweeted a link to a piece published on Wall Street Journal, the first few lines of the article, the name of the author and an embedded video will appear beneath the tweet – without having to click the link.
The move is being seen are part of a strategy by Twitter to get people to stay on the site for longer and to evolve into more of a content website.
The content will begin rolling out across the site today and will appear on Twitter’s iPhone and Android app shortly.
The new content will only work on Twitter clients and will not appear on third-party clients such as Tweetie.
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