Twitter caught in faking promotion ads
25 July 2013
Twitter has issued a public apology after it emerged the company used real accounts of users in a promotional screenshot for new advertising tools and put words in their tweeting mouths, without asking for their permission.
The screenshot depicting statements by three Twitter users was originally released on the company’s blog to illustrate how its new ‘Amplify’ TV ad targeting works.
However, it was discovered that none of the owners of the accounts had at any time posted the tweets attributed to them, or had any idea that their account names were used by the company.
Twitter has since admitted it made a mistake, apologised to the users and changed the offending screenshot.
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