South Africans most avid Twitter users in Africa
28 January 2012
South Africans use Twitter more than any other country in Africa, a new study has revealed.
The report - How Africa Tweets - compiled by Portland Communications and Tweetminster, found that South Africa, Africa’s largest economy, produced the most amount of tweets (more 5.0 million) over a 3 month period.
The study analysed more than 11.5 million tweets from across the continent during the final three months of 2011.
Kenya came in 2nd place with 2.48 million tweets, followed by Nigeria (1.67 million), Egypt (1.21 million) and Morocco (0.75 million).
The average age of an African tweeter ranges from 20 to 29 years old, which is younger than the global average of 39.
The majority (57%) of tweets across the continent are posted from mobile phones, rather than computers.
Thousands of people in less digitally advanced countries, such as Cameroon and Sudan, are also now using the service to disseminate information.
Mark Flanagan, Portland's partner for digital communications, said: "One of the more surprising findings of this research is that more public figures have not joined Africa's burgeoning Twittersphere.
"With some notable exceptions, we found that business and political leaders were largely absent from the debates playing out on Twitter across the continent. As Twitter lifts off in Africa, governments, businesses and development agencies can really no longer afford to stay out of a new space where dialogue will increasingly be taking place.
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