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Man Utd signs up to Facebook Timeline

2 March 2012

Manchester United, Burberry and Dove, have all recently updated their page on the social network to the new style, which until now has only been reserved for Facebook users.

The new layout, which allows users to share their entire life history on one scrollable page, is becoming compulsory for the site’s 850 million members soon.

First announced by Mark Zuckerberg, Facebook’s founder and chief executive at f8, company’s annual developers’ conference in San Francisco last September, Timeline allows users a more visually impact profile and the ability to share the story of their whole lives of the user.

Zuckerberg explained the thinking behind Timeline at the conference, saying: “Millions of people curate stories of their lives on Facebook every day and have no way to share them once they fall off your profile page...we have been working on ‘timeline’ all year…it’s the story of your life and completely new way to express yourself.

“It has three pieces: all your stories, your apps and a new way to express who you are.”

Burberry’s ‘Timeline’ now includes milestones from the company’s founding in 1856 through to live streams of its latest fashion shows.

While Manchester United’s page is published in 18 languages and more 300 new pieces of content have been added to allow fans to scroll through its 134-year history.

Zuckerberg said that wanted people to be able to share “their entire lives” on Facebook and have “total control” over how their content appeared online.

Using his own profile to demonstrate the new timeline, Zuckerberg showed photos of himself as a baby which he has inserted into the new profile page which is organized by years.

However, users across the site have been up in arms about the forced change – which is quite a dramatically different way each member displays their personal information.

Web users generally do not welcome the redesign of sites and digital services they use every day. Recently when the BBC radically redesigned its home page, the corporation received hundreds of complaints.

However, it remains to be seen how forcing Facebook users into such a radical change of their most personal page on the site, will fare with the majority of members.

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