Facebook UK Users shrink by 600,000
15 January 2013
The number of Facebook users in the UK decreased by around 600,000 in December 2013, according to social media monitoring Socialbakers.
Even when accounting for the traditional seasonal drop over the festive period, the UK was the only one of Facebook’s top ten countries to experience a seasonal drop in users.
Facebook reached the one billion user milestone last October recently , and it has been suggested that a decreasing user base is a sign that Facebook is reaching saturation point in the UK and must look to the developing world to grow.
However, despite the apparent reduction in users, the UK remains the sixth most active Facebook user base in the world, with more than 33 million unique visitors accessing the social network last month. Unsurprisingly, the US is still Facebook’s biggest market with 169 million users, followed by Brazil with 65 million and India with 63 million.
Socialbaker’s figures are measured according to monthly active users, with the firm saying that although the statistic is vulnerable to casual users who may not use the site that often, it remains the fairest measurement in the industry.
Check out Borer's Facebook Page >