18 July 2013
Facebook has boasted about a big jump in mobile usage across the UK.
The latest figures from Facebook show it continues to be widely accessed whilst people are away. It said users open the Facebook mobile app 10 to 15 times per day while sharing 4.75 billion daily.
The number of users accessing Facebook in June 2013 via their mobile jumped around 22% year-on-year in the UK (18% in the United States).
The social networking giant stated that 751 million people are using Facebook on mobile, up 54% from last year with 82% active users are outside the US and Canada.
Back in March this year, 665 million people accessed Facebook each day on average, up 26% year-over-year. That represented 60% of the 1.11 billion people who used Facebook.
Facebook is keen to show its mobile app is an ideal marketing tool, whilst hoping to counter growing reports of ‘Facebook fatigue’ and falling user numbers.
A YouGov survey in May found that Facebook usage in the UK had dropped by 9% since this time last year, due to user irritation with advertising.
Likewise, in February a report from Pew Research highlighted the Facebook fatigue issue, after it found 61% of current Facebook users had voluntarily taken a break from using Facebook for a period of several weeks or more. It also found a fifth of online adults who do not currently use Facebook say they once used the site, but no longer do so.
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