Facebook shuts down Gowalla
13 March 2012
Several months ago, Facebook announced that they acquired location services, Gowalla. Now, the social network has decided to shut down the location service.
Visitors to Gowalla's website will read the following message: "Thank you for going out with Gowalla. It was a pleasure to journey with you around the world. Download your check-ins, photos and lists here soon."
Facebook had rolled out Places, earlier last year to compete with Foursquare's location-based social networking service. Reports say that Facebook, through its Gowalla acquisition, only hired the location service's top executives and did not make use of their technology.
Like Foursquare, users of Gowalla could check into places they went to and score points for their check-ins.
Gowalla was launched three years ago the same time that Foursquare launched though the latter had more success than Gowalla.
There had been no statement from Facebook that they were acquiring Gowalla to shut the service down, but given the nature of the acquisition, the shut down was a good guess to make. When the deal was made in December, Facebook released the following statement, "In talking with the Gowalla team, we realized that we share many of the same goals: building great products that reach millions of people, making a big impact quickly, and creating new ways for people to connect and share what's going on in their lives.
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