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Industry News Articles

Facebook share user data with Instagram

24 November 2012

Facebook included the change in a proposed update to its data usage document, which said that data "from our affiliates or our advertising partners", would be used to "tell us information about you" and "improve the quality of ads."

Instagram, a photo-sharing service app, is one of Facebook's most significant acquisitions, and was brought in October for around $715 million (£448 million).

The change will allow Facebook to build more complete profiles of its users and target advertisements using people's personal data.

Facebook has more than a billion registered users and Instagram counts 100 million users who use the app's distinctive "filters" to take photographs from their phones.

Earlier this year, Google announced it would combine users' personal information from across its products including search, email and the Google+ social network.

The social network wants to change on how users can contact other users using the Facebook email system, eliminating a setting for users to control who can contact them.

The company said it planned to replace the "Who can send you Facebook messages" setting with new filters for managing incoming messages.

Asked whether such a change could leave Facebook users exposed to a flood of unwanted, spam-like messages, Facebook spokesman Andrew Noyes said that the company carefully monitors user interaction and feedback to find ways to enhance the user experience.

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Access Control Systems using Power over Ethernet (PoE) Technology from Borer