Facebook-owned Instagram reportedly losing users
30 December 2012
Facebook-owned Instagram has reportedly lost almost a quarter of its daily users thanks to the changes in its Terms of Services, Reuters reported.
Online tracker AppData revealed that the number of daily active users who used the service through Facebook dropped to 12.4 million, compared to 16.4 million the previous week.
Instagram had decided to change its Terms and Privacy Policies to be effective from January 2013. However, the updated terms of service seemed to state that Instagram could sell user-generated images and use them in advertisements.
Instagram co-founder Kevin Systrom went into damage control mode almost as soon as the backlash began. He wrote a post on Instagram’s website apologising for the ‘confusion’ that was caused due to language issues.
Systrom asserted that Instagram had no intentions of selling user-generated content or allowing photos to be used in advertisements. “To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear,” he wrote.
Unfortunately, the explanations did not have any effect on users, who kept dropping out of the website by the dozens; the latest AppData report seems to mirror this decline.
Facebook countered the findings which were compiled from users that have linked the photo service to their own Facebook accounts. These constitute only between 20 and 30% of Instagram members.
"This data is inaccurate. We continue to see strong and steady growth in both registered and active users of Instagram," said a Facebook spokesperson to Reuters. While the daily number of Instagram users seems to be dropping, the monthly number of users has seen an upward trend. The monthly users were up to 43.6 million as of Friday, an increase of 1.7 million over the past seven days, according to AppData.
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