Half of people would 'never buy Facebook phone' according to survey
30 July 2012
50% of those questioned said they would ‘never’ switch to a Facebook phone according to a survey conducted by Greenlight, a UK-based digital marketing agency
However, if they had to be persuaded to do so, improved functionality would be the top reason for switching, followed by price and then design.
Five hundred people around the world were questioned to gauge consumer appetite for a Facebook phone.
Building its own device could allow the site to collect revenue from its existing advertisers more effectively by making sure their commercial content was distributed throughout the phone’s different functions.
HTC has already produced the first phones to feature a dedicated Facebook button, and is looking for a way to differentiate its products from those of rival manufacturer Samsung.
However, Facebook’s founder and chief, Mark Zuckerberg, denied reports that Facebook was considering building its own phone, arguing it "wouldn't make much sense for us", on the company’s first earning call since going public.
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