Facebook buy a gift for a Friend
28 September 2012
When Facebook bought Karma, a gift giving company earlier this year in May, the social networking giant’s plans to get into the space of gift giving, became a little more clear.
Facebook is now beginning its first steps in that direction by rolling out Gifts service.
This new service means that users can send real-life gifts to their friends by picking one from what is available, such as chocolates, socks, coffee or any of the other goodies.
The way this works is that; if it is your friend’s birthday tomorrow, you’ll spot a give her a gift link, and will be able to see a gift icon with the name of the friend and photo.
The recipient of the gift will then receive a notification on Facebook, asking them to enter the shipping address for the designated gift.
Interestingly, the recipients of the gifts will be able to pick and choose the flavour and size of the cupcakes or a different style of socks or even an alternative gift.
Facebook Gifts is currently available to a subset of the service’s U.S.-based customers only, and will be gradually rolled out to others as the idea of real-life gifting on Facebook takes off.
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