Councils open access to social media website's
23 February 2012
Most councils allow employees to access social media compared with only a third two years ago according to a recent research by Socitm.
All employees have the facility to access to Twitter in 44% of councils and some of them in 54%, with only 2% offering no access, according to the survey.
Facebook is also accessible to a similar level, with all employees having access in 42% of councils, some in 54% and just 4% having no access.
YouTube follows closely behind (41%, 51% and 8%), with Flickr, Slideshare and Google Docs slightly less accessible.
The findings come from two surveys carried out in January 2012, one with chief information officers, heads of ICT and equivalent and a second with web, communications, customer services, service and policy managers. A similar survey published in 2010 was limited to IT managers, however.
The two surveys also show that 84% of councils have a presence on Twitter and 73% on Facebook.
Socitm said that its research reveals that social media has been incorporated into the activity of almost all councils, with blanket bans on access being replaced by more considered approaches.
Its report on the findings titled Social media goes mainstream - but in the right way? says that social media has the potential to play a much wider role in changing what councils do, and how they do it.
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