Mobile users of the Quick Tap initiative, the contactless way of paying for goods under £15, are being enticed with a new rewards scheme to promote the new payment technology.
Mobile phone operator, Orange has unveiled a new scheme in partnership with Eat, the restaurant chain, which could mean that around 200,000 Orange UK customers will be able to gain Quick Tap treats, from early March.
The rewards scheme will allow Orange customers with near-field communication enabled-handsets (NFC) to tap their mobile on a promotional poster at some EAT outlets so they can receive a free treat like a free baguette or a free coffee.
Jason Rees, a spokesman for Orange said: "We believe that mobile is the future and the way we use our phones is fundamentally changing. Our research has found that people leave home without a wallet but very few leave without a mobile phone."
A survey towards the end of last year by international consumer research specialist Intersperience, found that just 17% of Britons were comfortable in the idea of using their phones like credit cards. A further 44% of those polled claimed "security concerns" as their chief worry about using their mobile phone as a wallet.
However, Intersperience admits it will be at least several more years before the technology is widely used, and even then it is unlikely to replace all other types of payment.
Chief executive at Intersperience Paul Hudson said: "There is no guarantee that appealing to people's desire to access financial incentives will prove sufficient to overcome underlying security concerns about using mobile wallets that our research detected in a significant proportion of the adult British population"
Research by Forrester, commissioned by PayPal, found last year that “2016 will be the year when UK shoppers will be able to use their mobile phones to pay for things on the high street with digital money rather than cash, cheques or cards".